Brand & Pride Building Brand and Pride: How Merchandise Represents Your Members A local's merchandise does something a newsletter or a Facebook post can't: it leaves the hall and goes to work, to the grocery store, to a kid's soccer game. Every jacket, hat, or sticker with a local's crest on it is a small, repeated act of identification — and over time, that repetition is what actually builds pride and visibility,… Read more
Brand & Pride Behind the Design: How Our In-House Union Artists Build Your Local’s Logo Most locals only see the finished version of their logo — the one already stitched onto a jacket or stamped into a coin. What usually doesn't get seen is the back-and-forth before that: a rough idea, a few rounds of revisions, and a design team making a lot of small decisions that determine whether the finished product actually looks right… Read more
