Apprenticeship & Recruiting How Merchandise Helps Recruit New Apprentices to the Trades Most apprenticeship recruiting happens through people, not ads — a relative in the trade, a high school shop teacher, a booth at a career fair. Merchandise doesn't replace that work, but it does something recruiting conversations alone can't: it gives a prospective apprentice something physical to hold onto after the conversation ends, long before they're ready to sign up. A… Read more
Apprenticeship & Recruiting Apprenticeship Graduation Gifts That Actually Get Used Every apprenticeship program hits this moment eventually: a graduating class, a ceremony on the calendar, and a committee trying to figure out what to hand each new journeyworker that isn't a certificate in a cheap frame. Here's what actually gets used after the ceremony is over, and what tends to end up in a drawer. What ends up in the… Read more
